This is a copy of the first press release I was hired to complete. When the company that owns this particular site contacted me I was currently enrolled in a course entitled "Public Relations Practices & Promotional Writing" at Ashford University. Our text had all the information I needed to create this type of document, so I was excited to put my education to use.
With a press release it is important to communicate the 5 W's and the H: who, what, when, where, why, and how. A quotation from an individual in the organization should always be included. Another name for press release is news release, so make sure it is something important about the company or individual that you are writing about. Always remember that the goal of any release is for a journalist to pick it up and put together and article. They are busy people, so the less work they have to do the better.
Give it a read and let me know what you think.
Tweetmysong.com Develops Easier to use Interface for Listeners and Musicians
| Tweetmysong.com recently developed a new design and updated many profile features for its users. Easy to navigate interface, along with a new member profiles, where they can upload videos, flyers and much more. |
(Press Release) – Mar 15, 2010 – Tweetmysong.com recently developed a new design and updated many profile features for its users.
Known as the place to promote music on Twitter, Tweetmysong.com is an external site that helps to make Twitter a full interactive experience for musicians and fans alike. Many changes have been added to give the site its own social network appeal. The most important new feature is users now have their own profile page. With their profile, artists have a billboard where promotional tools like flyers, images, and even YouTube videos can be added to the site, in addition to the ability to leave and reply to comments.
The original version of the site was limited in allowing visitors to find new music in particular genres. This has been revamped with each genre of music having its very own tab to click on. Listeners can also browse for musicians by name and filter genres to make the search easier. From the artist’s tweetmysong page, fans can easily follow members on Twitter, retweet links to the artist’s music, and even download the music to their computer.
Other updates include an almost effortless interface for artists to upload songs and album covers, as well as upload entire mixtapes as well as single songs. The home page now offers the most unique mixtape and song listens, displaying what music is the most popular.
“From the beginning we were focused on developing the most user friendly layout for our users.” said Web designer William Rodriguez. “With our recent modifications, we feel we have achieved the best possible design for people to promote their music on Twitter, and allow the listener to find the music they are looking for.”
Musicians, especially independent artists, have been using TweetMySong.com to promote their music through Twitter’s viral system. The site tracks unique listens, total listens and downloads. By using their twitter account and password, artists can easily begin using the site to upload and distribute music on Twitter.
The site remains ad-supported and is free to all users. Visit http://www.tweetmysong.com to view all the exciting changes.
What a great way to have connected with this company and amazing the coincidence (some of us would call it a God-shot) that you happen to be in the Public Relations Practices & Promotional Writing class at that precise moment.
As a part-time musician, I'm checking out the site too.
Best regards,
Robert